by Paul G 

June 7, 2021

If you like the authentic retro looks of the Ambassadeur 2500C - and you’re a Bait Finesse System Fan - then you might be shocked that its beauty goes more than skin deep.

ABU Ambassadeur 2500C with glass rod

Ambassadeur 2500C – Classic and Enduring Swedish Engineering

When Swedish company ABU Svängsta decided to make the 2500C series of Ambassadeur reels in 1974, they created an instant classic. In the foreword to the book “Small Ambassadeurs: The Legendary Light-Line Fishing Reels”, former company owner Lennart Borgström makes a interesting and bold prediction. He said that because modern lines are so much thinner for the same strength – compared to lines in the 1950s when the first Ambassadeur reels appeared and:

That should make the Small Ambassadeurs the casting reels of tomorrow

He goes on to say:

Any fisherman who has tried those reels will never use anything else for most of his fishing”...

While Lennart was talking about regular bait casting – and reels with the original stock spools; what he maybe couldn’t have predicted was the “second life” of the Small Ambassadeur 2500C (and 1500C models) when Bait Finesse System (BFS) fishing came along.

The elegant and absolutely functional engineering and design of these reels gathered a rabid fan base in Japan over the years. So much so that, today, super-tuning components for Small Ambassadeurs support a thriving market with obsessive demand in Japan and around the world.

Round-reel Lovers Adore These Looks: But is it any good for BFS?

Click the "settings gear cog" icon on the video below to set it to the highest available resolution for the best viewing experience of anything involving water!

I admit, I was sold on the looks of this reel before I ever owned one. In fact, even if it turned out to be only barely capable of casting something that you could consider a Bait Finesse System style lure – I’d still want to keep it. A bad case of being blinded by good looks! As we’ll see, things ended up more than just skin deep though…

Ambassadeur 2500C and Resilure S-Glass Custom rod

To find out if it could even manage anything like BFS (with my casting ability, lure choices and rods), I had to take the plunge. Finding an old one on e-bay (in need of a good clean) for around $200 shipped to the UK was the first step.

Then began the quest to order the right tuning parts. With the help of the essential “Small Ambassadeurs” book mentioned already – I started to learn about how old my reel was, what version (and therefore which schematics it needed). The book links on this page earn a small commission from Amazon Associates - which helps to support the site without altering the cost to you (thank you!).

If I’m honest, ordering and reading the book before trying to find a suitable example to buy would have been the ideal approach. It just has so much vital information about all of the different updates of the 2500C, 1500C (and all related Small Ambassadeurs). Just being able to understand what the different reel-foot numbers mean (because the conventions changed so often as the company developed and changed hands) is incredibly useful.

Super tuning an Abu Ambassadeur 2500C

Some of the super tuning components added to my 2500C

Even if you aren’t looking to replace original parts “like for like”, you’ll need to know exactly what version of the 2500C you own if you’re to have the best chance of fitting the correct, modern tuning parts.

Stripping Down, Cleaning and Tuning

Here’s a short teaser video of the complete stripping down, cleaning and re-assembly with super-tuned components:

I'd like to create a full-length edit of this process in future - perhaps to include as a BFS email subscriber bonus. 

However to get instant access to a range of other cool lure fishing (and BFS-specific) bonuses; check this out: 

"Unfair Advantage" Lure Fishing Tactics...

Before sharing the list of upgrade components (with links to where I bought them) for the Ambassadeur, I've pulled together some of my favourite "unfair advantage" knowledge and turned it into a free e-book as a subscriber bonus. It needed a catchy title - so the idea of downloading this and then being able to switch into "Fishing-god Mode" at any time made me smile...

Just Click Here or on the Book Image/Button below to register for your Free Copy - plus 5 more fishing secrets via email:

Below is a list of Ambassadeur 2500C tuning components (with links in orange) I ended up fitting:

Rebuilding vintage baitcaster

Note: The links to the Roro bearings page is my affiliate link; where Roro will pay a small commission to me for purchases made via that route. This doesn’t affect the price you pay with Roro and it sure helps to support the site – thank you!

Upgrade and super tuning parts for small ambassadeur reels

Following the first strip-down and re-assembly (in the video), four further super-important actions were taken:

I replaced the old, single brake block with a pair of brand new (fibre) brake blocks – as I wanted to give myself the best chance of success with a range of BFS lure weights. I also decided to fit the ceramic pawl to the line guide (and keep the original one inside the original line guide as a set).

Next, I used the Deuthlon starter pack collection of lubricants to give everything a silky-smooth finish. I’ve tried a few different lubrication products and can say that these ones are absolutely excellent.

Deuthlon reel lubricant starter pack

I put a pin-drop of the oil on the ends of the spool spindle and in the bearing on the worm guide. The main drive gears got the white gear grease and the PTFE semi fluid lube went on in a thin film on almost all other moving parts – including the clutch engage/disengage and the anti-reverse dog. 

Naturally, the drag washers received a coating of the drag grease – which has created a brilliant BFS performance drag; with silky-smooth start up. As well as improved fish-playing capabilities, I think this will add significant protection against crushing/deforming of that crazily light honeycomb spool.

Deuthlon reel oil applicator

The fourth additional option was for me to replace the main drive shaft with an Avail ESD main drive (Non Instant Anti Reverse version) with integral 4-pin clutch re-engage ratchet plate. This makes a massive difference when casting upstream in fast currents. On the original – single pin – clutch re-engage mechanism, you sometimes need to make a complete handle turn before the reel clicks back into gear. With four pins on the ratchet plate, you only need a really small movement of the handle before one of them trips the spring-loaded clutch to re-engage the drive gears.

The Moment of Truth: Actually Fishing with the Tuned Ambassadeur 2500C

Nervous anticipation, wind the lure up to the tip top, click down the clutch release…and CAST!

How did that pan out?? Well, I was (and still am) amazed at how effective those simple centrifugal brakes are at controlling the potentially wild start-up of a BFS spool. It’s incredible to me that they work without adjustment across baits of different weights. When I’m casting one of my current favourite suspension jerk/crank baits (MajorCraft Zoner 50 SP) – it absolutely flies out. For flat trajectory flip casting style I’d say it feels every bit as accurate and fluid as the Daiwa Alphas Air TW 20 – which genuinely shocked me (given how good that reel is).

One thing I love is the way that the line guide swings left and right during the cast – reducing the friction between the edges of the guide. OK, the weight of that mechanism adds to the overall start-up inertia.

Abu Ambassadeur 2500C with supertuned components


However, having those ultralight/super-tuned components (and great, light-touch lubrication) minimises that. Plus, as mentioned, there is then the benefit of the reduced line-friction during the cast. A case of what you lose on the swings, you gain on the roundabouts.

Also, I have to say, it looks really cool to have that shuttling back and forth while your lure is flying out.

Limitations and Quirks of the Ambassadeur 2500C

  • Weight: if you’re looking for an ultralight small reel – like an Aldebaran BFS – the Ambassadeur 2500C is going to feel heavy to you. Even when replacing components with modern, light-weight versions; you’re still left with a solid and relatively heavy reel. For me, that solidity and mass actually feels great in the hand. It also sits so well on a glass rod that I genuinely do not notice the weight. I never find myself thinking that this outfit feels heavy – or my arm is getting tired.
  • I’m right handed: My natural preference is to cast/hold the rod with my dominant hand while fishing (and reel with my left hand). All of the 2500C and 1500C are right hand wind reels. The left hand versions are numbered 2501 and 1501; and they are much rarer and MUCH more expensive. That being said, I do always look forward to developing new skills so as well as learning to swap casting and reeling hands – I’ll be working on my left hand casting too.
  • Gear Ratio: By modern standards, the gear ratio and line retrieval per handle turn are pretty low. At 4.7:1 ratio and 41 cm (16”) per handle turn - in fast water, casting upstream, you do need to crank at the speed of a bee’s wings beating; with your hand a blur. For that reason, I’m on the lookout for when the higher speed gear kits come back into stock from Avail in Japan. It takes the ratio up to 6:1 and around 56cm (22”) of line retrieved per handle turn.

Because those high speed gear kits have a recommended maximum drag force setting of 1kg – some care needs to be used. However, already with the ultralight AMO spool – I am very happy to use a light drag setting (and to protect that with the Deuthlon drag grease).

Final Roundup

Brook Trout from a stocked stillwater in Czechia

Paul Gaskell

Fishing Discoveries

The main message I want to have you take away is the size of the grin on my face when I caught my first (and all subsequent) fish on this reel. The looks, feel and performance of it – coupled with the fact I’ve put some time, effort and money into restoring it – just create a wonderful fishing experience.


As it says in the title, I’m actually blown away by the casting performance with ultralight BFS lures...

One Very Happy Customer and avid Ambassadeur fan right here.

Paul            

About the author 

Paul G

Angler, Author, Blogger & Biologist

Dr Paul Gaskell

  • Hi Paul
    Your post is so awesome and inspiring. I just bought my first abu 2500c reel a feel weeks ago for just 80 dollars in a garage sale
    i’m so excited to do all the upgrades you mentioned above that i barely think of fishing with other reel. Greetings from Brazil

  • I personally have 4x 2500c and 3x 3500c…and I have used a 1500c, I personally rather own a 1500c because of the fact that it is basically a narrowed spooled 2500, that being said, it has less weight to have start spinning, which should lend to a further cast!

  • Hi! I got one nice Ambassadeur 1500 and love it. Untuned. Whats your opinion about the reel? Would really like to get my hands on a 2500 but very pricey now.

    • I’d love a 1500C myself Roy – I think the only meaningful difference is the narrower spool/spindle length. I read somewhere that there ‘s a kind of magic ratio of spool diameter to spool width (which the 2500C is closer to than the 1500C I believe).
      However, I dare say there is next to no difference in casting performance (particularly for BFS is you are able to source an ultralight spool for it)…

      So many parts are interchangeable between the reels – just be careful to get the right year and version for your reel!

      Paul

      • Interested to see mention of the 2500C and 1500C. From an early stage in my (bait)casting career which started half a century ago, I preferred narrow-spool reels; after using 5000Cs initially, I had a couple of 4500Cs (beautiful reels), later on a 4600CB (bit of an oddball) then in the ’80s I bought a Mag 1 Plus – same size narrow spool, mag braking, used it to catch nearly all my bass subsequently. I still have it. But when I started fishing in France for largemouth bass, I moved down to ever lighter reels – Ambassadeur 1500C (for me the UK imported 2500C is just too wide), and small Shimano Scorpions, my first modern low-profile reels. When I realised the 1500C was sought after by collectors I flogged it – for something like £150, lots more than I’d paid! It was replaced by the slightly obscure 1000C from the early ’80s, marketed by ABU as a budget option but it’s very compact, with a light, narrow spool, responds to tuning. I’ve had those skeletonised alloy spools from Japan tackle and Hedgehog Studio – expensive but lovely, functional, cast very well indeed. Interested in this “Deuthlon” lube, never heard of it before – I just ordered some Tony Gittins Yellow Rocket lube, supposedly very good.
        rgds Tony

        • Cheers Tony… I think my own “small object of desire” would be something like a Sunburst side-plate Ambassadeur 1501 with Japanese tuning components…

          Paul

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